Our challenge was to come up with an event that was 6” of separation proof and inspired Porsche owners to rollout. Our solution was to have a car rally like no other, A Red Carpet Rally. All you needed to get in was the badge on the front of your car. To add even more Porsche hooks we decided to screen the iconic 1971 Steve McQueen film “Le Man”. Art Direction wise I drew a lot of inspiration from that era and that film.

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