The mission was simple, create a book of new ideas for a tried and true brand. We sourced and wrote 30 new ideas from our agency and created a dynamic form for them to live in. I took the brands established colors and typography and totally remixed them. I came up with four page styles and hand wrote countless ideas over and over again to get the look we wanted.

Book folded 12" x 12"
Smyth sewn w/exposed spine
2 foil FC silver and red + 1 
Cover - laminate 42pt chip to 17pt flex raw board w. decorations
Corrugate box with die cut insert for bottle and book
Clear laminate label on bottle PMS 877 Silver + PMS 186 Red + Opaque White