I worked on the Intuit Giant Campaign for over a year on a number of fronts including design and creative. It was a wild, wild ride.
Giant Arm Display UI Motion Graphics
This was a very important four seconds. We spent two weeks to get it right because it was the only time you would see the product logos in the spot. We tried a number of approaches, holographic flat panels, two layered blur effects to create glass depth and a bunch of other perspectives.
Campaign Book Design
I did a scrub of possibilities for the book design. Below are some ideas I came up with for the book. Basically I wanted to get one nice pop of something to set the book apart from anything like it. Personally I thought I pop-out Giant or the embossed Giant footprint would have been very compelling.
Movie Poster Designs
End Frame Mnemonics Explorations